Beautykon

BY SAKSHI

Experience the new
concept application for every type of handmade service

What's This Case Study About?

Experience the new concepts application, which delivers homemade Products for better experience of home made services.

The goal of the case study was to improve the user experience during the booking process at Community.

Roles

User Research
Product Strategy
UX Design
UI Design
Prototyping
Usability Testing

Tools

Invision
Figma
Typeform
Photoshop

Timeline

6 weeks

Problem

Students & working professionals staying away from their homes struggle to find healthy & affordable home-cooked meals & other Products.

College students and working professionals living in metro cities have a very fast-paced life. With their busy schedules, they have little to no time to cook their own meals & find other homemade products like, clothes and beauty stuff. Few of them don’t even have enough resources or space to cook & make other useful homemade products.

Solution

We will give chance to house ladies who make handmade items by selling their product through

our app. Each item will have all the information about who made that, and his/her other items on our app.User can also transfer them a tip if they want or if they really like their product. . There will be a custom date option, so that use can choose date and time of the delivery if necessary.

if delivery got delayed because of something and it does not arrive on the expected date then the delivery charges if applied will be refunded.

Prep-work & Goal Setting

Research

Getting an idea of why people subscribe to local Home-made services and what kind of issues they face.

To get an idea of the potential target audience, I googled home-made services near me, read all the reviews, ordered from a local homemade product service myself, and interviewed 5 people to empathize with the users. This gave me an understanding of the target audience and what kind of challenges they are facing.

Current journey of subscribing to a Beautykon Service

Define

Interview Findings & Pain Points

After user research, observation, talking to users, and affinity mapping, these are the problems I identified:

Finding a Home-made service: • Users have to do their own research to find a good service • Confirm delivery location • Confirm veg/pure Jain options for home made food service.
Dependency on calls and Whatsapp: Some customers are hesitant to call the owner to ask for a menu, canceling deliveries or feedback, etc.
Few accepted payment methods: • Some People only accept cash and send the bill with their delivery boys
After subscription issues: • Not able to know the menu • Not able to track deliveries • No clarity in the billing process • Sometimes there are discrepancies in the bill because of the canceled/added items.
No refund policy: Users go through bad experiences when they choose to discontinue the service. They have to make efforts to get a refund for the service they didn’t continue.
No customer support or feedback system: • Users have to call and give their feedback • Feedback is not taken seriously.
Food quality concerns: Users don’t get to know what to expect in terms of taste, quality, safety, packaging, etc.
The cost of one bad experience is high: • People are skeptical of trying food from unknown services • At the most people are likely to try 1 or 2 services because of the investment in terms of time and relationship with the service owner.

User persona

To better guide my designs and to empathize with the users, I analyzed the pain points and came up with the following personas:

Ideation

Constraints and limitations

Considering that each user has different needs and they may take different paths to achieve their goal in the app I set few constraints so as to reduce complexity.

Users can not subscribe to multiple services ( meal, beauty, and clothes) while creating a subscription plan.
1 subscription plan includes 1 service only
Since local serve users who are within a 1 to 2 km radius and also have staff for delivery, the delivery will be handled at the end of the kitchen.
App will earn from the commission from the kitchens, sponsored ads, and affiliations.
The goal of the app is to get more users to order/subscribe to the kitchens and renew their subscriptions.

Architecture & the user flow

After listing down the main features of the app, I thought of what the user flows could be:

Wireframe

Exploring different ideas

Next, I created low-fidelity screens for all the possible ideas I could come up with. I analyzed the screens for general usability and to weed out confusing elements. At this stage, I also did a quick usability test with 2 people.

Have look at Low- Fidelity Wireframe

High -Fidelity Wireframes

I used the lo fi prototype to test my design and to gain some first feedback from users. In preparation for the high fidelity prototype I had a close look at the actual design of Beautykon , made some adjustments regarding font size, shapes and color and set up a component library following the 4pt rule.

Setting up components made it fast and easy for me to create a hi fi prototype with a consistent product styling.